The RE Hotel London Shoreditch is set to be re-branded as the UK’s first Mama Shelter.
An affiliate of Crosstree Real Estate Partners has acquired the hotel and signed agreements with the French designer-budget boutique hotel operator to manage and brand the property following refurbishment.
The 178-bedroom RE hotel has until recently been an unbranded, family-owned hotel, built in 2008.
Crosstree’s renovation will include a full reimagining of the ground floor restaurant and bar space as well as enhancements to all public spaces and guestrooms, led by French design firm Dion & Arles.
Mama Shelter is an independent lifestyle hotel and restaurant company established by Serge Trigano and his sons Benjamin and Jeremie in Paris nearly 10 years ago. AccorHotels acquired a 35% stake in the business in 2014 and a London outpost of the brand has been anticipated for the last four years.
Will Dear, principal at Crosstree, said: “The RE hotel property offers us an exciting opportunity to create a new destination hotel in an emerging and vibrant part of London.”
Crosstree’s existing hotel investments include the under-development 268-bedroom Standard hotel in London’s Kings Cross, and the 196-bedroom Holiday Inn Mayfair, for which consent has been received for a hotel-led mixed use redevelopment designed by Sir David Adjaye.
Mama Shelter hotels are located in Paris (pictured), Marseille, Lyon, Bordeaux, Los Angeles, Belgrade and Rio de Janeiro, with an eighth property scheduled to open in Prague.